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Better-for-You Foods: 2025 Mid-Year Trend Report

The first half of 2025 has transformed the better-for-you food industry, with consumers rejecting ultra-processed products and demanding multifunctional nutrition. From mindful indulgence to gut-brain axis innovations, this mid-year trend report reveals the brands, demographics, and market forces shaping the future of functional foods.

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Career Justine Reichman Career Justine Reichman

From Scrappy to Strategic: The Founder’s Evolution

The founder’s journey is defined by a crucial shift—from scrappy hustler solving problems with duct tape to strategic leader building scalable systems. Knowing when to make this transition can mean the difference between stagnation and success. Here’s how innovators across food, sustainability, and regenerative agriculture master the scrappy-to-strategic evolution.

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