NextGen Purpose · Community
The most interesting people
in the room are building something.
Two communities. One for women building themselves. One for founders building the future of food and health. Both inside NextGen Purpose.
Who We Are
Changemakers shaping
the future of food.
Most people who care deeply about conscious living feel completely alone in it. You're surrounded by people who don't read labels, don't care where their food comes from, and think sustainability is a marketing word. You've tried to explain it. It's exhausting.
This community exists for you. It's where the people who are already living this way — founders, farmers, scientists, chefs, and everyday changemakers — finally find each other.
Through shared stories, quarterly gatherings, and purposeful action, we turn values into real impact — and prove that conscious choices compound into the change we need.
From Our Members
What the Community
Means to Us.
"
I met Justine seven years ago and never left. I've watched her build Essential Ingredients from an idea and turn NextGen Chef into NextGen Purpose, and I've loved every minute as her advisor, contributor, and friend. She's wildly creative, genuinely artistic, and when she decides something is happening, it happens — full stop.
— Merril Gilbert
Visionary CEO, Curious Futures
"
As a founder navigating midlife, it's rare to find a community that actually gets both sides of it — building something real while your body and identity are shifting underneath you. NextGen Purpose is one of the only places I've found real, unfiltered conversation about both. Justine has built something genuinely different.
— Stacey Berger
Founder, Clinical Skincare for Hormonally Changing Skin
"
As a founder, artist, and woman navigating the beautiful complexity of midlife, Justine has been an extraordinary source of wisdom, encouragement, and inspiration. She has a rare ability to see the essence of an idea and help bring it into the world — not through perfection, but through purpose, integrity, and authenticity. She is an invaluable thought partner, a brilliant resource, and a true champion of dreams. I'm deeply grateful for her belief in me, in what's possible and for the community she creates for women who are building, creating, and becoming.
— Sarah Nina Hayon
Actress, Artistic Director of The Magic Theatre and Co-founder of DwellWell
How We Gather
Six Ways to
Connect
Women in Midlife
The Primes
The private membership community for high-achieving women navigating perimenopause and menopause while continuing to lead, build, and create at the highest level of their professional lives. This is where incorporation, not perfection stops being an idea and becomes a practice — with the most interesting women in midlife.
Founding membership includes complimentary access to the Primes Breakfast Series, quarterly gatherings, All Power, No Pause, behind-the-gate essays, bonus podcast content, the private network, and more. Founding applications close September 21, 2026.
Apply for Founding Membership →
Membership
The Conscious Collective
A cross-industry network of purpose-driven founders, creators, and change-makers shaping the future of food, health, fashion, beauty, and sustainability. The Conscious Collective is where ideas turn into relationships, and relationships turn into impact.
Connect with leaders who are building differently — with intention, integrity, and a long view. Private network access, shared resources, and a community that moves at the pace of real change.
Join the Collective →
In Person
Connect Events
From intimate dinners to curated panels, we create spaces where conversations turn into connection and connection turns into action. Each gathering is designed with intention — the right people, the right setting, the right moment.
Held across the Bay Area and beyond, Connect Events bring together our community around themes of food, wellness, sustainability, and conscious leadership. This is not networking. This is community.
Get Invited →
Community Sharing
Ross Valley Farm Walk
A neighborhood food-sharing walk spreading across Ross Valley. Every last Sunday, neighbors set their surplus fruits and vegetables at the end of their driveway — the community walks, shares, and takes what they need. Starting in Palm Hill.
On the last Sunday of each month, 8 AM – 1 PM. Each neighborhood runs its own walk — same day, same spirit. Sign up for Palm Hill or add your own neighborhood to the map.
Join the Walk →
Full-Day Event
All Power, No Pause
A full-day immersive experience — curated conversations, expert voices, movement, nourishment, and a room full of women in their absolute prime. Held quarterly across the Bay Area and beyond. This is not a conference. This is a reckoning.
Open to the public at $500. Included with The Primes membership.
Primes Members
Free
General Public
$500
5:30–7:30 PM · Presidio Heights, San Francisco
Circular Fashion · Connect Event
In Collaboration With
Essential Ingredients
A Circular Fashion
Shopping Experience
An intimate evening of conversation, champagne, and authenticated pre-owned luxury at TheNOBO's Presidio Heights boutique. Benefiting Marin Foster Care.
TheNOBO — named Best Fashion, Second Life in the 25th annual Best of the Bay awards — hosts at their Presidio Heights boutique.
Benefiting
General Admission
$12.51
Secure checkout · Eventbrite
Live Event
M Is for More: Live
Menopause. Andropause. Midlife. In the same room, finally. A live conversation, recorded for the M Is for More series, bringing both sides of a couple together to hear it at the same time.
September 22 · Fort Mason, San Francisco
Tickets are now available through Eventbrite.
Tickets Available
Get your seat
Stay Connected
Three Ways to Engage
The Podcast
Essential Ingredients
330 episodes with food innovators, founders, and changemakers. New conversations every Tuesday — on Apple, Spotify, and wherever you listen.
Listen to the Podcast →
The Newsletter
One Newsletter. Every Thursday.
Living with purpose — where to source it, how to think about it, and why it matters. Food, fashion, and the choices that change how you live. Written by Justine, free and paid tiers available.
Subscribe on Substack →
Brand Partnerships
Partner With Us
Podcast sponsorships, brand integrations, event co-hosting, and editorial partnerships — for organizations that share our values and want to reach a conscious audience.
Try Before You Join
Not sure if the Collective is right for you?
Join us for our next community gathering — free for first-time guests. Come meet the people, see how we show up, and decide from there.
"Collective action begins with
a shared meal and a shared vision."
— Justine Reichman, Founder
Founding Membership · Limited Availability
The
Primes
The private community for women in midlife who refuse to be defined by it.
Quarterly events, intimate breakfasts, the Prime Archive, access across the NGP ecosystem, and a room full of women in their absolute prime — all built into membership.
What's Included
- Quarterly GatheringsMembers Only
- The First TableCurated
- All Power, No PauseComplimentary
- The Prime ArchiveMembers Only
- NGP Media OpportunitiesCurated
- Founding Member StatusFor Life
Common Questions
Your Questions,
Answered.
Who is the Conscious Collective for?
Founders, operators, and advocates across food, sustainability, wellness, beauty, and lifestyle who want to build something meaningful — and want a community of peers doing the same. If you lead with purpose, you belong here.
What do members get?
Exclusive events, cross-industry introductions, early access to NGP content, and a growing network of people who lead with purpose. Members of The Primes also receive complimentary access to quarterly gatherings, the Primes Breakfast Series, and All Power, No Pause.
Is there a cost to join?
The Conscious Collective has a free community layer. The Primes founding membership is for women in midlife; apply to learn about founding availability and terms.
Where are events held?
Our Connect Events and Primes gatherings are primarily held across the Bay Area. The Palm Hill Farm Walk is an annual signature experience at a working regenerative farm. Some events are virtual and open to our global community.
How do I apply?
Click the button below to start the conversation. Tell us a little about yourself and what you're working on — we'll follow up within 48 hours.
Join Us
Find your people.
Join our affiliate community and be part of a movement that celebrates conscious living. Earn rewards by sharing products that inspire positive change.
Join the Community