NextGen Purpose · Shop
Goods for conscious living.
Merchandise, journals, guides, and events — every item built around the triple-win: good for you, good for others, good for the planet.
Merchandise
Essential Ingredients Tote
Organic cotton canvas. The Essential Ingredients wordmark on the outside. Your farmer's market haul on the inside. Made with the same values the podcast was built on.
Order Now →Guided Journal
The Conscious Living Journal
12 weeks of daily prompts for eating, living, and leading with intention. The triple-win framework built into every page. A companion to the Essential Ingredients podcast.
Join the Waitlist →Curated Resource
The Good Stuff Guide
Justine's personally vetted picks — clean beauty, sustainable food brands, and everyday essentials that pass the triple-win test. Updated seasonally.
Browse the Guide →
Local Guide
Bay Area Conscious Living Guide
53 curated spots across SF, East Bay & the Peninsula — organic markets, clean beauty shops, and sustainable fashion boutiques. Where Justine actually shops, IRL.
Explore the Guide →
Local Guide
Los Angeles Conscious Living Guide
33 curated spots across the Westside, WeHo, Silver Lake, Malibu & DTLA — Santa Monica markets, Melrose vintage, Erewhon flagships, and clean beauty along Abbot Kinney.
Explore the Guide →
Local Guide
Tri-State Conscious Living Guide
52 curated spots across NYC, New Jersey & Connecticut — organic markets, clean beauty shops, and sustainable fashion. The east coast edit.
Explore the Guide →
Local Guide
Mexico City Conscious Living Guide
29 curated spots across Roma, Condesa, Polanco, Coyoacán & Centro — organic tianguis, clean beauty boutiques, and conscious fashion stores in CDMX.
Explore the Guide →For Brands & Organisations
Custom orders & brand gifting
Interested in bulk orders, branded merchandise for your team or event, or gifting NGP products to your community? Let's talk.
Get in Touch →