A NextGen Purpose Publication
Read Vol. 01 — Subscribe Free →About the Report
Not a newsletter.
A point of view.
The Ripple Report is NextGen Purpose's signature publication — a curated look at where conscious choices are reshaping food, wellness, beauty, style, and capital. Published seasonally, each volume is built around a theme that cuts across every domain we cover.
Volume One is Roots — the idea that everything worth building starts underground. The farmers, founders, and thinkers quietly doing the work that makes the visible change possible.
Now Available
Vol. 01
Roots
The first volume of The Ripple Report arrives with a question: what does it look like when change actually takes root? We look at the soil — literally and metaphorically — and the people building foundations that will outlast the trend cycle.
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Contributors
The voices behind Roots
Food Systems & Regenerative Agriculture
Merril Gilbert
Co-founder and food systems strategist working at the intersection of climate and sustainable agriculture. Merril's work connects farmers, policymakers, and brands to build supply chains that restore rather than extract.
Soil Health & Regenerative Agriculture
Daniel Spencer
Regenerative agriculture strategist and Soil-to-Soul storyteller. As Director of Strategic Partnerships at Pacific Plant Nutrients, Daniel works at the intersection of soil health, plant biology, and human wellbeing — helping growers regenerate their soils with algae-based biostimulant technologies while exploring how nutrient-dense food and living soils shape community resilience.
Plant-Based Culinary & Conscious Living
Christina Ross
Ambassador of Healthy Living, author, and founder of PatisseRaw — a transitional raw and vegan dessert line featured on NBC's Today show. Christina's cookbook Love Fed (Simon & Schuster) brought purely decadent, plant-based desserts to a global audience. She educates on vitality through the art of eating and living vibrantly.
Digestive Health & Integrative Medicine
Dr. Frances Lu
Board-certified gastroenterologist and internal medicine physician at Providence Medical Group in Santa Rosa, CA. Dr. Lu partners with patients to deliver individualized care with a particular interest in colorectal cancer screening, nutrition, and digestive health. As a female gastroenterologist she brings a special focus to women's health, embracing an integrative approach and the belief that balance is the key to a healthy life.
Conscious Fashion & Sustainable Style
Jane Pabon
Founder and owner of Jane Pabon Boutique in Geneva, Illinois — a luxury consignment boutique built as a direct response to fast fashion and overconsumption. Jane has spent decades advocating for honesty in retail: quality over quantity, pieces that truly reflect who you are, and a space where women feel seen and confident in their choices.
Don't Miss Vol. 02
The next ripple is already forming.
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