NextGen Purpose

Every week,
Justine curates
what actually matters.
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see for yourself.

Founded by
Founded by Justine Reichman
1.7M+
Downloads
75K+
Last month
330+
Episodes
50+
Countries
As seen in
The Wall Street Journal · The Spruce · Apple Podcasts
The Incorporation Method helps you turn what matters into practical changes that fit your life.

Through Essential Ingredients, we explore the right changes in midlife—not the perfect ones. For your 40s and forward, and the people you love. Women at the heart; everyone welcome.

Conversation — Learn from the people doing the work across 330+ episodes.
Curation — Turn expert insight into clearer, values-aligned choices.
Connection — Bring ideas and people together through community and live experiences.
Incorporation — Put purpose into practice, one sustainable shift at a time.

Happening Now

Join us in the room.

Ross Valley Farm Walk
October 25

Community Walk · Free

Ross Valley Farm Walk

Neighbors set out surplus fruits and vegetables, then the community walks, shares the harvest, and connects.

8 AM–1 PM · Ross Valley, Marin County

M Is for More: Live — PetalumaNovember 13, 2026

Live Event · $35

M Is for More: Live — Petaluma

One letter. One shift. One evening that changes how you see what's possible. Join Justine Reichman, Dr. Lisa Brent, and Dr. Justin Mager for a live conversation you won't stop thinking about.

4 PM · Luma Fitness, Petaluma

Mommy, Mommy, Are We Lost? book cover

From Justine’s creative life

Mommy, Mommy, Are We Lost?

Stories and shared experiences are part of a purposeful life, too. Celebrate my book—the inspiration for High Rollers—at a launch party, fundraiser, and musical kickoff at Young Performers Theatre.

October 16, 2026 · 6–9 PM
Young Performers Theatre, Fort Mason, San Francisco

A personal creative project · Hosted by Young Performers Theatre

Book Launch Details →
Justine Reichman recording Essential Ingredients

Essential Ingredients Podcast

The right changes in midlife.
Not the perfect ones.

More informed choices for the life you’re living—and the life you’re growing into.

From food to fashion, health to home, relationships to purpose, Essential Ingredients explores the choices that shape our lives as our priorities evolve.

For anyone in their 40s and forward—and the people they love. Women in midlife are at the heart of the show; everyone is welcome.

1.7M+

Total downloads

75K+

Last month

330+

Episodes

Editorial review by ELEVATE Society

“Essential Ingredients Podcast offers something more useful: context.”

From Essential Ingredients Podcast: Podcast Review, ELEVATE Society. Separate from listener reviews.
Browse All 330+ Episodes →

Ask Justine · The Insight Commons

330+ episodes of wisdom.
One place to ask anything.

The answer you need already exists. Justine spent years going to get it — draw from 330+ vetted conversations, on the record, sourced back to the expert who said it.

Justine answers weekly for subscribers

Ask Your First Question →
Ask Justine

Articles & The Journal

Essays, Research & Editorial.

More Ways to Take Part

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The Good Stuff Guide
Vetted by JustineShop with purpose

The Good Stuff Guide

Trusted brands and resources across clean beauty, conscious food, wellness, and sustainable living.

Ross Valley Farm Walk
Community WalkEvery last Sunday

Ross Valley Farm Walk

Join Ross Valley and Palm Hill on Sunday, October 25, for the next monthly neighborhood harvest walk.

October 25 · 8 AM–1 PM · Every last Sunday

M Is for More: Live — Petaluma
Live Event · $35November 13, 2026 · 4 PM

M Is for More: Live — Petaluma

One letter. One shift. One evening that changes how you see what's possible. Join Justine Reichman, Dr. Lisa Brent, and Dr. Justin Mager for a live conversation you won't stop thinking about.

Limited seats · Luma Fitness, Petaluma

The Essential Ingredients Letter · Every Thursday

Every Thursday I send one thing worth your attention.

A written companion to the midlife conversation: reflections on wellbeing, relationships, and everyday choices, with room to consider what fits your life.

For your 40s and forward—and the people you love. Women at the heart; everyone welcome.

The Essential Ingredients Letter · Free

Get the Good Stuff Guide + one useful note every Thursday.

Keep the midlife conversation going with one useful note every Thursday—without a perfect-life checklist.

Subscribe on Substack →

Or get the guide directly from NextGen Purpose

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Find your conscious
living type

A quick quiz that identifies which area of food, wellness, and sustainability most drives you — then sends a personalised starter guide directly to your inbox.

Your food & wellness values archetype

A weekly personalised letter

Curated resources matched to your type

Take the Quiz →

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