NextGen Purpose

The right changes in midlife.
Not the perfect ones.

I’m Justine Reichman. For 330+ episodes I’ve asked the people growing our food, caring for our health and protecting the planet what actually works, so you can make choices that fit your life.

Founder
Founded by Justine Reichman
1.7M+
Downloads
75K+
Last month
330+
Episodes
50+
Countries
The Incorporation Method helps you turn what matters into practical changes that fit your life.
Conversation — Learn from the people doing the work across 330+ episodes.
Curation — Turn expert insight into clearer, values-aligned choices.
Connection — Bring ideas and people together through community and live experiences.
Incorporation — Put purpose into practice, one sustainable shift at a time.

Happening Now

Join us in the room.

Ross Valley Farm WalkOctober 25

Community Walk · Free

Ross Valley Farm Walk

Neighbors set out surplus fruits and vegetables, then the community walks, shares the harvest, and connects.

8 AM–1 PM · Ross Valley, Marin County

M Is for More: Live — PetalumaNovember 13, 2026

Live Event · $35

M Is for More: Live — Petaluma

One letter. One shift. One evening that changes how you see what's possible. Join Justine Reichman, Dr. Lisa Brent, and Dr. Justin Mager for a live conversation you won't stop thinking about.

4 PM · Luma Fitness, Petaluma

Luma FitnessEvent sponsorLuma Fitness

Ross Valley Farm Walk

A neighborhood idea. A shared community.

The Farm Walk began on Palm Hill, bringing neighbors together to share what they grow. Want to bring that spirit to your neighborhood?

Read the Marin Independent Journal story →
Start one in your town →
Mommy, Mommy, Are We Lost? book cover

From Justine’s creative life

Mommy, Mommy, Are We Lost?

Stories and shared experiences are part of a purposeful life, too. Celebrate Mommy, Mommy, Are We Lost?, written by Susan Grossman and Justine Reichman, at a launch party and fundraiser at Young Performers Theatre. The book inspired High Rollers, a musical.

October 16, 2026 · 6–9 PM
Young Performers Theatre, Fort Mason, San Francisco

A personal creative project · Hosted by Young Performers Theatre

Book Launch Details →
Justine Reichman recording Essential Ingredients

Essential Ingredients Podcast

Conversations that help you
choose what fits your life.

More informed choices for the life you’re living—and the life you’re growing into.

From food to fashion, health to home, relationships to purpose, Essential Ingredients explores the choices that shape our lives as our priorities evolve.

For anyone in their 40s and forward—and the people they love. Women in midlife are at the heart of the show; everyone is welcome.

Editorial review by ELEVATE Society

“Essential Ingredients Podcast offers something more useful: context.”

From Essential Ingredients Podcast: Podcast Review, ELEVATE Society. Separate from listener reviews.
Browse All 330+ Episodes →

Ask Justine

330+ episodes of wisdom.
One place to ask anything.

The answer you need already exists. Justine spent years going to get it — draw from 330+ vetted conversations, on the record, sourced back to the expert who said it.

Free answers from the Essential Ingredients archive.

Ask a Question — Free →
Ask Justine

Articles & The Journal

Essays, Research & Editorial.

More Ways to Take Part

All Events →
The Good Stuff Guide
Vetted by JustineShop with purpose

The Good Stuff Guide

Trusted brands and resources across clean beauty, conscious food, wellness, and sustainable living.

The Essential Ingredients Letter · Every Thursday

Every Thursday I send one thing worth your attention.

A written companion to the midlife conversation: reflections on wellbeing, relationships, and everyday choices, with room to consider what fits your life.

The Essential Ingredients Letter · Free

Get the Thursday letter.

Keep the midlife conversation going with one useful note every Thursday—without a perfect-life checklist.

Trouble with the form? Subscribe directly on Substack

Free

Weekly newsletter, every Thursday

Free

Full archive + podcast recaps

Paid

Early episodes

Paid

Bonus content

Free · 60 Seconds

Find your conscious
living type

A quick quiz to discover your starting point for more informed choices about food, health, and the planet.

Your food & wellness values archetype

The weekly Essential Ingredients Letter

Curated resources matched to your type

Take the Quiz →

Free · Results emailed instantly · No spam

For Brands & Partners

Reach an audience with 1.7M+ downloads — including 75K+ last month — and growing.

Podcast sponsorships, newsletter placements, events, and editorial content. Your story, told in Justine's voice to an audience that already trusts it.

View Partnership Options →

@nextgenpurpose

From Justine’s
creative life.

From Justine’s life

A photo gallery from Justine’s life. For the latest posts and behind-the-scenes moments, follow NextGen Purpose on Instagram.

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