After decades of treating pain through physical therapy, Point Reyes Lavender Co. Founder, DeAnna Schaefer, saw the missing piece: people weren’t just aching in their bodies, they were worn thin in spirit.

Every meal shapes more than our day—it shapes our health, our habits, and even our outlook. Raised on homegrown food and practical kitchen wisdom, Seed2source co-founder, Jennifer Waxman, turned her roots into a mission to make agriculture accessible and meaningful.

Sometimes the best things in life take time to rise, especially when you’re trying to build something people truly crave. Maddie Hamann left ocean science behind and got her hands messy by turning a simple, two-ingredient bread into a business that feeds both people and purpose.

A naturopathic doctor and acupuncturist, Dr. Lisa Brent built Be Well Natural Medicine to help women decode what’s happening in their bodies through every hormonal shift, from perimenopause to menopause and beyond.

Sometimes, wellness feels like a luxury instead of a way of life. An acupuncturist-turned-entrepreneur, Neka Pasquale has built Urban Remedy from her kitchen into a movement by pairing holistic values with smart business.

The way we handle waste isn’t just about bins and bags—it’s about habits, community, and the stories we tell ourselves. Laura Rosenshine is the co-founder of WATS, a software platform that helps manage waste more sustainably and efficiently.