Justine Reichman · Founder & Host
Curious by nature.
Obsessed with the questions
most people stopped asking.
330 episodes. 1.5M+ downloads. 50+ countries. Every conversation traced back to one conviction: the best thinking about how we eat, live, and lead is happening in silos. She built NextGen Purpose to end that.
Bestselling Author · Founder · Host · Voice at the Intersection of Sustainability, Wellness & Business
Justine Reichman
"I spent years watching people I love make choices that were slowly hurting them — and not knowing it."
That conviction built Essential Ingredients, and then NextGen Purpose. 330 episodes. 1.5 million downloads. 50+ countries. And every conversation pointed to the same thing: the people actually doing this work — building food systems, rethinking beauty, practicing sustainability as a way of life — almost never find each other.
That's what I'm building now. The Primes — a community for women ready to practice this work together. And Ask Justine — an AI-powered tool that makes seven years of vetted expert conversations answerable on demand. Not the open web. My guests, on the record, grounded in real expertise. Anyone can now bring the question they didn't know where to take.
I also wrote a book. And now that book is becoming a musical. High Rollers — adapted from Mommy, Mommy, Are We Lost?, published by Once More Press — is currently casting for a three-week run in December at Young Performers Theatre at Fort Mason in San Francisco. Podcast. Writing. AI. Stage. Different formats, one conviction: stories move people in ways data never can.
I live in Larkspur with my partner Tim, two dogs named Mini and Misty, a garden that keeps me honest, and a belief that conscious living isn't about being perfect. It's about incorporating. One choice at a time.
Credentials
Founder & CEO, NextGen Purpose
Founder, The Primes — curated membership for high-achieving women in midlife
Host, Essential Ingredients — 330 episodes, 1.5M+ downloads, 50+ countries
Founder, Ask Justine — AI-powered insight tool grounded in 330 vetted expert conversations; answers sourced exclusively from in-person interviews, not the open web
Board Member, SF Ballet Auxiliary
Author, Mommy, Mommy, Are We Lost? — published by Once More Press
Creator, High Rollers — new musical adapted from her book; casting now for a 3-week run in December at Young Performers Theatre, Fort Mason, San Francisco
Keynote Speaker — "From Silence to Strength"
Our Mission
More than a platform.
An ecosystem.
Amplifying the voices of visionaries redefining wellness, food systems, and sustainability — to inspire the creation of a regenerative and purposeful future for people and planet.
There's a meaningful difference between a media outlet with a perspective to sell you, and a resource built to expand what you know. Most coverage of food, wellness, and sustainable living comes packaged with direction — pointing you toward a conclusion, a brand, a particular way of seeing things. NextGen Purpose operates differently.
Most conscious living content is built to be consumed. NextGen Purpose is built to be practiced. We amplify the voices of the founders, scientists, farmers, and advocates driving real change across food, beauty, fashion, and wellness — and connect them with the people ready to put what they learn into action, not just add it to a reading list.
The framework is the triple win — business, people, and planet — not as three competing priorities, but as one integrated way of living and leading. Incorporation, not perfection. Meaning: progress over purity, practice over performance, and the long game over the aesthetic.
Wellness
Supporting physical, mental, and emotional well-being through informed, intentional choices.
Sustainability
Highlighting founders, businesses, and innovations shaping a more responsible, sustainable future.
Conscious Consumption
Exploring how what we buy, eat, and use impacts both people and the planet.
Connection
Creating opportunities for meaningful connection across industries, communities, and ideas.
How We Think About Sustainable, Purposeful Living
Three ways we show up.
Thought Leadership & Speaking
Justine brings a cross-industry perspective to conversations around sustainability, wellness, and the evolving future of conscious business and culture.
Brand Partnerships & Collaborations
We work with values-aligned brands to create meaningful, story-driven integrations that resonate with an engaged, conscious consumer audience.
Live Events & The Conscious Collective
From intimate gatherings to curated experiences, we create spaces where conversations turn into connection and connection turns into action.
What We Stand For
Our Core Values
Wellness as a Holistic Practice
Wellness is more than what's on our plates — it's about how we live, work, and show up in the world. From food and nutrition to fashion, beauty, and lifestyle, we see it as an integrated practice of body, mind, and community.
Eating Right is a Human Right
The knowledge to eat well — and live well — has long been unevenly distributed. We believe that changes when information is both accessible and truly understandable. Diversity, inclusion, and food equity aren't afterthoughts; they're the foundation of everything we build.
Purpose Over Perfection
Sustainability isn't about doing everything right — it's about doing more things thoughtfully. We optimize for lasting change, not fast trends. Every mindful choice creates a ripple of real-world impact.
For the woman who's done performing —
and ready to actually live.
You're in the right place.
A Note of Gratitude
To the founders with big dreams,
Building a brighter future.
To the entrepreneurs breaking the mold,
With passion and courage.
To the chefs and restaurateurs with skill,
Creating meals that heal.
To the farmers tending the land with care,
Growing food for us to share.
To the doctors and scientists seeking truth,
Your discoveries inspire us all.
NextGen Purpose thrives because of you.
Building a better future, together and true.