The first half of 2025 has transformed the better-for-you food industry, with consumers rejecting ultra-processed products and demanding multifunctional nutrition. From mindful indulgence to gut-brain axis innovations, this mid-year trend report reveals the brands, demographics, and market forces shaping the future of functional foods.

Tariffs are driving fashion prices up 10–50%, creating both crisis and opportunity. While fast fashion faces disruption, new models like resale, rental, repair, and community-driven solutions are rising. This economic shock is forcing fashion toward innovation, sustainability, and redefined consumer relationships.

If you’ve been paying attention to food trends lately, you’ve probably noticed something: fermentation is everywhere. From crunchy krauts to spicy kimchis and fizzy kombuchas, these age-old preservation methods are popping up on menus, at farmers markets, and in home kitchens across the country.