Michelle Ruiz · Founder & CEO of Hyfé
The Incorporation Method helps you turn what matters into practical changes that fit your life.
“Michelle Ruiz shares her journey from ExxonMobil to founding Hyfé, a company revolutionizing carbon refining by utilizing plant waste. Her innovative approach addresses climate change, food industry waste, and health impacts, offering a scalable solution for a sustainable food future.”
A practical starting point
What You’ll Take Away
Food waste is a systems problem, which means small household decisions can be paired with better business and policy choices.
Measure what your household actually throws away before trying to optimize it.
Look for businesses turning byproducts into useful inputs rather than treating waste as inevitable.
Support solutions that improve both resource use and the people working inside the system.
Try This
Track one week of food waste and choose one recurring item to prevent or repurpose.
In This Episode
From Big Oil to climate tech — an unlikely but powerful pivot
How plant waste becomes a carbon refining feedstock
Addressing climate change, food waste, and health simultaneously
Scaling industrial sustainability without compromising economics
The future of circular material cycles in the food industry
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Justine Reichman
Founder & CEO of NextGen Purpose. Host and Executive Producer of Essential Ingredients — 11 seasons, 330+ episodes, and a growing movement.
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