SustainabilityS10 · Ep 12 · 35 min · April 14, 2026

The Bag That Changed Everything: Andy Keller & ChicoBag

with Andy Keller · Founder of ChicoBag

Andy Keller — Essential Ingredients Ep 12

Andy Keller · Founder of ChicoBag

The Incorporation Method helps you turn what matters into practical changes that fit your life.

“Andy Keller, founder of ChicoBag, on how a single reusable bag sparked a movement — and why building a business around reducing plastic waste turned out to be the most meaningful thing he's ever done.”

In This Episode

  • The origin story of ChicoBag and the reusable bag movement

  • Taking on the plastic industry and winning

  • Building a mission-driven product brand from the ground up

  • How consumer behavior change becomes systemic impact

  • The future of sustainable packaging and single-use plastic alternatives

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Justine Reichman

Founder & CEO of NextGen Purpose. Host and Executive Producer of Essential Ingredients — 11 seasons, 330+ episodes, and a growing movement.

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