A NextGen Purpose Editorial Ritual
The NextGen Pick.
One brand. Once a month. Vetted through 330 conversations with the founders actually building better products — in food, beauty, wellness, and sustainable living.
Every Pick comes with an editorial write-up, the episode that surfaced it, and Justine's honest take on why it earned a spot. No paid placements. No shortcuts.
July 2026 · Current Pick
Food & Kitchen
Purity Coffee
PURITY Organic Coffee
The only coffee brand Justine switched to for good — built on science, not marketing.
Visit Purity Coffee →The Episode That Surfaced This
How Andrew Salisbury Built the World's Healthiest Coffee Brand
Justine's Take
Most people don't think twice about what's in their cup. Andrew Salisbury did — and what he found changed everything about how Purity Coffee sources, roasts, and tests every bag.
Coffee is the number-one source of antioxidants in the average American diet. But most of those antioxidants are destroyed before the bean reaches you — by poor soil, aggressive roasting, and zero accountability in the supply chain.
Purity Coffee is built around a single question: what if every decision from farm to cup was made for human health first? The answer is shade-grown, regeneratively farmed, organic coffee — independently lab-tested to minimize mold, mycotoxins, pesticides, and heavy metals while maximizing the antioxidants and polyphenols that make coffee worth drinking.
What makes regenerative farming matter here: coffee grown in nutrient-rich, biodiverse soil has measurably higher antioxidant content than industrially farmed coffee. Better for the drinker. Better for the planet. Purity doesn't treat these as competing goals.
"This isn't about switching coffee brands. It's about asking better questions about something most of us consume every single day without thinking — and discovering that the answer changes the habit."
How The Pick Works
- Every Pick comes from a real conversation on Essential Ingredients
- Justine uses or has personally vetted every product she recommends
- No brand pays to be featured — selection is editorial only
- Affiliate links support the newsletter at no extra cost to you
Archive
Every Pick, from the beginning.
This is the inaugural NextGen Pick. The archive grows from here — one brand, one month, one honest take at a time.
Get the Pick First
The Pick lands in the newsletter first.
Every Thursday, Justine's newsletter goes out. Every month, the Pick is in it — before it hits the site.