Essential Ingredients Podcast · June 2026
Media Kit
This isn't a spray-and-pray ad buy. It's an editorial partnership with a host who believes in what she promotes — and an audience that listens because of that trust.
Download this Kit
Subscribe to Essential Ingredients on Substack to access the downloadable PDF.
Subscribe on Substack →330
Episodes Published
1.5M+
Total Downloads
50+
Countries Reached
Weekly
Publishing Cadence
40%+
Newsletter Open Rate
70%+
Avg Listen-Through
The Show
Where doing good and doing well aren't mutually exclusive.
Essential Ingredients with Justine Reichman is a weekly podcast exploring what it really takes to build a business — and a life — that doesn't compromise. Each episode features founders, innovators, and leaders across food, wellness, beauty, fashion, sustainability, and conscious living.
This is the podcast for people who believe that doing good and doing well aren't mutually exclusive — and who are looking for evidence that it's possible.
The Audience
They are not passive listeners.
They act on recommendations. They share what they love. They remember who was part of the shows that shaped them.
Primary demographic
Women 35–55, college-educated, household income $75K+
Core psychographics
Values-driven decision makers · Early adopters of sustainable and wellness brands · High brand loyalty
Professional profile
Founders and entrepreneurs (early-to-growth stage) · Executives in purpose-driven industries
Listening behavior
70%+ average listen-through rate · Actively act on host recommendations
Newsletter engagement
40%+ open rate · Readers who chose a long-form weekly, not a daily scroll
Geography
US-primary (85%) · 50+ countries in listener base · Top markets: CA, NY, TX, CO, WA
Top platforms
Apple Podcasts, Spotify · Distributed across 10+ additional directories
Why Partner Here
Your brand doesn't just reach listeners.
A partnership with Essential Ingredients is integration into the NextGen Purpose ecosystem — media, community, and commerce in one network.
Essential Ingredients Podcast
1.5M+ downloads
Weekly episodes across Apple, Spotify, and 10+ platforms.
The Essential Ingredients Letter
40%+ open rate
Justine's long-form weekly Substack to an engaged subscriber base.
The Ripple Report
Quarterly publication
Editorial quarterly at the intersection of business, culture, and conscious living.
The Conscious Collective
Invite-only
Cross-industry alliance of purpose-driven leaders — high-trust, senior decision-makers.
The Primes
Founding members
Private membership for women in midlife — weekly insights, quarterly gatherings.
NGP Studio
Content + brand
Content creation and brand partnership studio for co-produced editorial.
Partnership Formats
Four ways in.
Investment varies by format and scope. Rates are shared after a brief conversation — email Justine directly or book a 15-minute call below.
Sponsored Episode
Full episode · editorial style
A complete episode featuring your brand, product, or founder story. Justine leads an authentic conversation — not a scripted interview — in the editorial voice her audience trusts.
What's included
- 45–60 minute episode, host-led
- Host-read intro and outro
- Show notes with brand backlinks
- Social promotion across NGP channels
- Evergreen content your team can repurpose
- Episode promoted in The Ripple Report (if timing aligns)
Ideal for
Brands with a founder story worth a full conversation
Pilot Sponsorship
4-episode mid-roll run
A host-read, personally endorsed segment inside four episodes. Justine speaks to the brand in her own voice. Not a scripted ad — a recommendation from someone her audience already trusts.
What's included
- 60–90 second mid-roll in 4 episodes
- Show notes mention + backlink in each episode
- Social mention on publish days
- Performance recap at end of run
- Option to extend at run's completion
Ideal for
Brands wanting to test the audience before committing to a deeper partnership
Presenting Sponsor
Series or themed month
Exclusive presenting sponsorship of a defined episode series or themed month. Your brand is woven into every episode — not just one.
What's included
- Brand mentioned in every episode intro
- Dedicated mid-roll in each episode
- Featured placement in The Ripple Report
- Co-branded content opportunities with NGP Studio
- Social and email promotion throughout the series
Ideal for
Brands ready for sustained visibility, not a one-time placement
Ecosystem Partnership
Full NGP platform integration
For brands looking for deeper integration across the full NextGen Purpose platform — not just a podcast slot, but a genuine presence inside the community.
What's included
- Podcast sponsorship (any format above)
- Ripple Report editorial feature or advertisement
- Conscious Collective brand partnership
- Co-branded events or retreats
- NGP Studio content collaboration
Ideal for
Mission-driven brands ready to become part of the conversation, not just an advertiser in it
Our Standard
We are selective.
Essential Ingredients is selective about brand partnerships. We work with companies that align with our core values — and we do not accept partnerships with brands that conflict with our editorial mission.
Commitment to sustainability, wellness, or conscious living
An authentic founder story or mission-driven culture
Products or services our audience would genuinely use
Willingness to show up as a real brand, not just an advertiser
About the Host
Justine Reichman
Founder & CEO, NextGen Purpose
Justine Reichman is the Founder and CEO of NextGen Purpose — a conscious living media company and global network. She has hosted 330 conversations with founders and innovators, built a community spanning 50+ countries, and published The Ripple Report, a quarterly publication at the intersection of business, culture, and conscious living.
She is the host, the brand, and the trust signal. When she recommends something, her audience listens. She is a sought-after voice on purpose-driven entrepreneurship, conscious consumerism, and the future of sustainable business.
Next Step
15 minutes is enough to know if it's a fit.
Book a discovery call with Justine. Or email her directly — she responds personally.
Ready to start a partnership? Submit a brand inquiry on the Partner page →
Essential Ingredients · NextGen Purpose · nextgenpurpose.com · justine@nextgenpurpose.com · 2026