S9 Ep80: Busy Lives, Better Health: How Drinkable Vitamins Fit Real Life with Leslie Danford

Growth doesn’t come from chasing every opportunity—it comes from clear choices and commitment. In this episode, Leslie Danford, founder of Vitaminis, shares how customer insight, rebranding, and strategic trade-offs shaped her path from a kid-focused concept to a national brand now carried by Sprouts Farmers Market.