S9 Ep73: Planting Self-Care: How Lavender Teaches Rest, Renewal, And Joy with DeAnna Schaefer
“There is something missing in modern medicine that's not just about the therapy and exercises or about empowering the patient, but getting the patient to really choose self-care.” —DeAnna Schaefer
Stillness doesn’t just happen; it’s created. Between deadlines, worries, and daily noise, most of us forget what it’s like to truly breathe. But when we give ourselves permission to pause, we begin to heal in ways no medicine alone can.
After decades of treating pain through physical therapy, Point Reyes Lavender Co. Founder, DeAnna Schaefer, saw the missing piece: people weren’t just aching in their bodies, they were worn thin in spirit. So she turned to lavender and the land of Point Reyes, blending science, nature, and soul to help others rediscover calm and care.
Step into this conversation where business meets purpose, as DeAnna shares her journey of building a sustainable lavender farm, crafting healing products, and redefining what it means to choose joy, rest, and intentional living.
Connect with DeAnna:
DeAnna Schaefer is the founder of Point Reyes Lavender Company and a seasoned physical therapist with over 25 years of experience. Combining her passion for healing with her love for agriculture, DeAnna transitioned from a successful career in physical therapy to establish a sustainable lavender farm in Point Reyes, California. Drawing on her scientific background and entrepreneurial spirit, she has developed a unique line of natural wellness products that emphasize self-care and community connection. DeAnna is dedicated to fostering a joyful, regenerative future through innovative business practices and meaningful collaborations within her local community.
Episode Highlights:
00:44 Meet Jennifer
04:11 Lessons Learned from Successes and Failures
07:34 Transitioning to Agriculture: Nurturing Plants and People
16:04 The Impact of Food as Medicine
21:59 Education and Empowerment in Agriculture
30:58 The Future of Agriculture and Its Broader Impact
36:16 Agriculture at the Roots of All Sectors
Tweets:
Modern healing isn’t just about therapy; it’s about reminding ourselves to breathe, slow down, and choose joy. Hear @justine.reichman’s interview with @pointreyeslavender Founder, DeAnna Schaefer, as she shares how she blended science, soul, and lavender to help people reconnect with self-care. entrepreneurship #socialgood #inspiration #impactmatters #NextGenChef #EssentialIngredients #SelfCare #MindBodyWellness #Healing #LavenderLove #RegenerativeLiving
Inspirational Quotes:
01:47 “There is something missing in modern medicine that's not just about the therapy and exercises or about empowering the patient, but getting the patient to really choose self-care.” —DeAnna Schaefer
04:33 “You don't know what you don't know, but you ask and you lean in on people that really do know.” —DeAnna Schaefer
06:56 “Lavender, from even ancient times, has been used for relaxation, reducing anxiety and depression, and other things.” —DeAnna Schaefer
07:26 “Take time to focus on yourself, look inward, focus on your own healing journey— that's what can catapult you into a quicker recovery.” —DeAnna Schaefer
08:19 “Choose joy. A lot of times in life, you can be dealt some tough cards, and you can look at it in a negative way, or you can look at it in a positive way.” —DeAnna Schaefer
11:30 “When everything drops and you just relax a little, it automatically makes you feel a little bit better because you're not quite as tight.” —Justine Reichman
13:50 “One of the key traits of an entrepreneur is fixing things, navigating things, figuring things out, being scrappy until you're strategic.” —Justine Reichman
20:37 “Feeling like part of the community, I want to be known as a cherished gem in Point Reyes. I’m not looking to build an empire; I want to be a local gym.” —DeAnna Schaefer
26:02 “The big sustainability piece for us is not only the lavender and the way that we're doing it… But also, we're trying to grow all the herbs. We're not going to buy that, we're going to grow it and dry it and make it here.” —DeAnna Schaefer
Transcription:
Coming soon!!!
