The Power of Purpose-Driven Entrepreneurship

In this episode of Food Fight, host Matt Eastland welcomes Justine Reichman, the visionary founder behind Next Gen Purpose and Essential Ingredients. What began as a serendipitous conversation in a hair salon became the seed of a movement dedicated to educating, inspiring, and connecting entrepreneurs across the food sustainability landscape. Through her story, Justine reveals how purpose often finds us in unexpected ways — and how a single idea can grow into a platform transforming the way we think about food, business, and community.

Together, Matt and Justine explore the power of purpose-driven entrepreneurship in shaping a more sustainable and equitable future. They discuss the importance of regenerative agriculture, inclusivity in food entrepreneurship, and the vital role of storytelling and education in driving consumer change. From her guiding ethos of “better for you, better for the planet, better for all” to empowering women founders, Justine’s insights inspire listeners to rethink how passion, purpose, and persistence can create lasting impact.