S9 Ep62: Profits with Purpose: How Giving Back Grows Your Impact with Alex Amouyel
"The core difference is, instead of, once you've paid your employees and your expenses, what's left, instead of it just enriching the investors, it's given away to good causes." —Alex Amouyel
What if doing good didn’t mean giving up your paycheck or your dreams? Maybe you’re tired of hearing that business and kindness can’t mix, or you wonder if your small actions really matter. Here’s a fresh look at how purpose and profit can work together—and why your impact might be bigger than you think.
Alex Amouyel has spent her career making a difference, from global nonprofits to leading Newman's Own Foundation. Her journey proves you don’t have to choose between success and giving back. She brings bold, practical ideas for anyone who wants to build a business—or a life—that does real good.
Hit play to get inspired and get real. You’ll hear about profit-for-purpose models, honest truths about salaries and growth, the power of small actions, and how anyone can join the movement to make business a force for good.
Connect with Alex:
Alex Amouyel is the President and CEO of Newman’s Own Foundation, a private grantmaking foundation whose mission is to nourish and transform the lives of children who face adversity. She leads the Foundation’s efforts to utilize 100% of the profits and royalties from the sale of Newman’s Own products in service of this mission. Under Alex’s leadership, Newman’s Own Foundation co-founded the 100% for Purpose Club, a community of impact-driven business leaders and companies working to support and inspire the next generation of organizations to donate 100% of their profits for purpose. Her recent TED Talk, Can Salad Dressing Transform Capitalism?, explores the “100% for Purpose” movement and what it can teach us about doing business, philanthropy, and capitalism differently.
Prior to her role at Newman’s Own Foundation, Alex led MIT Solve as its Founding Executive Director with a mission to drive innovation to solve world challenges. She steered MIT Solve’s growth to support over 268 Solver teams and Indigenous Communities Fellows, catalyzed over $60 million in commitments, and brokered more than 600 transformational partnerships. She also navigated the organization’s response to the global pandemic, launched a Health Security & Pandemics Challenge, and expanded Solve’s work on racial equity in the United States, including launching Solve’s Indigenous Communities Fellowship and the Black & Brown Innovators Program.
Over the course of her career, Alex has also served as the Director of Program for the Clinton Global Initiative and held roles at Save the Children International and the Boston Consulting Group.
Alex earned a dual master’s degree in International Affairs from Sciences Po, Paris, and the London School of Economics, along with a bachelor’s degree in Biochemistry and Natural Sciences from Trinity College, Cambridge, UK. Alex is the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact.
Episode Highlights:
02:07 How Giving Back Became a Business Model
07:37 Can You Really Do Good and Pay the Bills?
10:21 Profit, Growth, and Giving— The Real Balancing Act
17:11 Myths About Purpose-Driven Business
22:17 The Consumer’s Role: Choices and Challenges
28:51 How to Join the 100% for Purpose Movement
31:02 Finding Your Own Way to Make a Difference
Resources
Organizations
Join the 100% for Purpose Club
Tweets:
Think doing good means giving up your paycheck? Think again. Tune in to hear how profit and purpose can work together, plus tips on building a business that gives back as @justine.reichman sits with Newman’s Own Foundation CEO, Alex Amouyel. #podcast #entrepreneurship #socialgood #inspiration #impactmatters #NextGenChef #EssentialIngredients #PurposeDriven #BusinessForGood #Impact #SocialEnterprise #GiveBack
Inspirational Quotes:
00:56 "My overall personal mission in life is around equality of opportunity and ensuring that everybody, no matter the zip code of their birth, their race, their gender, has the opportunity to realize their full potential." —Alex Amouyel
02:17 "I do find it more common to hear people make donations. But the way that this is set up is very innovative because not only did you fund yours, you walked other people to be able to do it for themselves. " —Justine Reichman
04:28 "Over the last 40+ years, we've given away over $600 million to good causes." —Alex Amouyel
05:16 "We have inspired and are seeking to inspire even more businesses and organizations to do the same, to be a business that gives all its profits away, and in a sense, it's neither a business, nor is it sort of both, and combines the best of both worlds." —Alex Amouyel
08:08 "If you want to have great employees, you should pay them great salaries with great benefits, so they want to stay with you, do their best, and are bought into the mission." —Alex Amouyel
09:03 "The core difference is, instead of, once you've paid your employees and your expenses, what's left, instead of it just enriching the investors, it's given away to good causes." —Alex Amouyel
13:24 "As a world, as a community, we are now getting into how to make the world a better place." —Justine Reichman
16:16 "I'm excited about really trying to shine a spotlight onto this and figuring out what would make it easier, both for all of us to do our jobs better, but also to inspire yet another generation of people." —Alex Amouyel
17:27 "You do need to make a profit, that's unavoidable, and that's hard enough, especially if you're just starting out. You have to be realistic that it takes a few years before you make a profit to give back. " —Alex Amouyel
20:53 "All the stakeholders, individuals, corporations, governments, nonprofits, have a role to play in making the world a better place, or they can be extractive and oppressive and destructive." —Alex Amouyel
22:08 "With great power comes great responsibility. I would like to see corporations accept that responsibility and use that power for good." —Alex Amouyel
22:30 “There are a couple of places that feed and enable people to make better choices.” —Justine Reichman
22:48 "As individuals, we have a lot of ways that we can do good in the world and contribute positively to society or negatively." —Alex Amouyel
27:06 "Make an audit of the skills and power and experiences that you have to understand where you can make those choices and where you can help influence." —Alex Amouyel
28:04 “It's important to see who you are, where you can lean in, where your comfort level is, and what assets you have and realize that we make a much greater effort and leap forward.” —Justine Reichman
31:21 “It is a choice, and we make those choices, whether we're choosing how we want to live our lives, how we want to spend our dollars, what we want to do every day. And it's encouraging to see that this is a much bigger conversation today than it was 10 years ago and 20 years ago, and I hope that that equals just as great a change as we continue to go forward.” —Justine Reichman
Transcription:
Justine Reichman: Good morning, and welcome to Essential Ingredients. I'm your host, Justine Reichman. I'm excited to introduce you today to Alex, and she runs Newman's Own Foundation. So she is the President and CEO. She's been with the organization just a few years, and there's a lot of interesting things that we're going to learn about Newman's Own Foundation. How it runs its businesses, how it reinvests in its businesses, and how it's grown different entities. Now, can I support other people in these endeavors to be able to build and give back to the community at the same time?
So welcome, Alex.
Alex Amouyel: Thank you so much for having me, I'm delighted to be here.
Justine Reichman: So Alex, I know you've been with the organization a few years, and I know that that was a journey getting there. So why Newman's Own Foundation?
"My overall personal mission in life is around equality of opportunity and ensuring that everybody, no matter the zip code of their birth, their race, their gender, has the opportunity to realize their full potential." —Alex Amouyel
Alex Amouyel: Thank you so much. My overall personal mission in life is around equality of opportunity, and ensuring that everybody, no matter what the zip code of the birth, their race, their gender, has their abilities as the opportunity to realize their full potential. So I've always worked in social impact for, well, except for a few years at the beginning. I've always worked in social impact with Save the Children, the Clinton Foundation, MIT Solve, and I've always admired not only the mission of Newman's Own Foundation to nourish and transform the lives of children who face diversity, but also its unique model. So unlike so many foundations and so many businesses, Newman's Own Foundation owns the food company, and so all the profits and royalties from the sale of products, so think pizza, salad dressing and pasta sauce, go to the foundation in service of our mission. We're not sitting on a big endowment. We're not fundraising all over. But really, the money comes from consumers, people who buy these products every day.
Justine Reichman: This is really, I want to say, an innovative way to run a business. I don't know that every single business either is aware of this, or has figured it out. I do find it more common to hear people make donations. But the way that this is set up really is very, I want to say, innovative and amazing. And then it goes further, because not only did you fund yours, you walked other people through that, and can join your group, which we'll talk about, to be able to do it for themselves. So I don't want to be invasive, but I'd love for you to explain a little bit about from the beginning, not the sort of Newman's Own Food I wanted, but you have these different companies, and Newman's Own Foundation funds them by what you do. Was that how it started in the very beginning?
Alex Amouyel: Not quite. It started with Paul Newman, the actor/race car driver. And when he was 57, he and his longtime best friend, Hotchner, started selling salad dressing. And that was back in 1982, so 40 years ago now. And from the very beginning, there was a level of discomfort. There's a couple of interviews from Paul who talks about this level of discomfort with the idea of putting his face, even though he was one of the biggest celebrities of his time, on a salad dressing bottle. And so he thought that really only made sense if he was giving all the profits away. And the first motto of Newman's Own was Shameless Exploitation in Pursuit of a Common Good. So that's how it started. And so from the very beginning, all the profits were given away. And initially, the foundation didn't exist because it was poor every year. At the end of the year, in December, I would figure out how much money they had made, and then start writing checks. After a while as it became bigger and bigger, more popular, the foundation was set up, and that obviously became very important once.
When Paul died, he gifted the food company to the foundation. And then the foundation, the owner of that, was able to continue the level of giving. And what's pretty incredible is, over the last 40 plus years, Paul or Newman's Own Foundation have given away over $600 million to good causes, and that ranges from a network of summer camps that Paul founded, or a serious fund for children with serious medical conditions, which is pretty incredible. There's some all over the US, and also some across the world. And also a number of organizations that focus on food justice for kids, such as Food Corps, FRAC. We have a whole portfolio around indigenous food justice as well across the United States. And it's pretty incredible that this spark of salad dressing started this whole company, and then we can talk about how we have inspired and are seeking to inspire even more businesses, organizations to do the same, to be a business that gives all its profits away. And in a sense, it's neither a business, nor is it sort of both, and combines the best of both worlds.
Justine Reichman: So talk to me about that. Because when I first heard that, and then I heard about this organization that you guys have and that I joined. Can you tell us about that group? But equally as a member, what can I expect and hope for?
Alex Amouyel: So there's a number of organizations that have been inspired by Paul, but also by other models that are out there. So it's small and mighty, we call it the 100% for Purpose Club. So these are the organizations that have businesses that give 100% of their profits away. And it's a small, but mighty and growing club. I think apart from us, in the US, the most famous is gonna be Patagonia, which was kept private by its visionary founder, Yvon Chouinard. For 50 years, Patagonia was already doing really good stuff. After 50 years in September 2022, he said that he was giving the company to a trust, essentially, and that all the profits from the trust would go towards climate change. That made the New York Times look pretty amazing. So now, we have another big US well known brand that's also part of this club. But there's also a number of others that you've probably not heard of as much. They're out of Boston. There's Cummings Properties, which is a very big, successful real estate company, and the owners decided back in the 80s, I was told, inspired by Paul Newman, to also give all the profits away. And they've also given away $600 million since the mid 80s. Just unless you're in Boston and you know real estate, you probably haven't heard of them. But what's pretty amazing is, if you're in one of their buildings, the rent you pay, again, they pay their employees, they pay all the charges and everything. The rent you pay, any profits they make from the rent, they give it away to local Boston based organizations.
Justine Reichman: It's amazing. It's an opportunity that I think, to some, it seems kind of like a dream. How do you possibly do that? I think we touched on it when I said, well, you still got to pay your expenses, and those were a few of the things. But I'd love for you just to talk to that person that's listening that might say, okay, if I'm doing this, do I get to pay my bills? Or if I take a salary, how do I know that I'm taking the right salary?
"If you want to have great employees, you should pay them great salaries with great benefits, so they want to stay with you, do their best, and are bought into the mission." —Alex Amouyel
Alex Amouyel: Overall, the idea is not, if you want to have great employees, you should pay them great salaries with great benefits so that they want to stay with you. They want to do their best. They're bought into the mission. I personally don't believe in underpaying nonprofit people, because then they get burnt out. And indeed, they're not saving enough for retirement. And if they can't go to the doctors, I believe nonprofits, governments and whatever deserve really talented people, and thus you should pay them the salaries that they should be paid according to the market. So I wouldn't say cut all the expenses because it's unlikely that your business will succeed. And then in the end, you won't make a profit, or no longer make a profit, and then this will stop. But I think the core difference is, instead of, once you've paid, obviously, your suppliers, and you've paid your employees, and you've paid etcetera, what's left, instead of it just enriching the investors, basically, it's given away to good causes. There's still, I think, a balance and a lot of questions of, say, if you're trying to finance an expansion. But these are things that businesses that have investors always have to ask themselves, how much dividends do we give to our investors, versus how much do we reinvest in the business you have a board, you have to make the case for how, your dividend is not going to be that much. So these questions still remain and are still possible. And similarly, we're the shareholder. Newman's Own Foundation is the shareholder. And instead of it being a big private equity company or being a series of investors, and so the questions are still like, show us that this investment will yield growth and thus more profits over X number of years.
Justine Reichman: Which ultimately allows you to be able to give more because you're reinvesting in the company. So it's not about not building a company that's functionally making money and not paying your employees, and everybody needs to be a volunteer, and you can't expand, and everything's breaking as you're using it. It's not running a functioning company, and then sort of changing the narrative around your investors versus your board, and how you're making those decisions to better your company to keep your employees happy. You're just changing the audience a little bit.
Alex Amouyel: Yeah. Think of the foundation as the cert which it is the sole shareholder, but as a show that's going to have similar questions to a regular shareholder. I think the difference is probably that most businesses in the US don't take VC funding. They're not high, lots expect that they're going to exit in five years at this multiple etcetera, etcetera. I think that is the wrong comparison compared to any traditional businesses which are either growing through bootstrapping, or through taking out loans, through banks, or traditional lenders. And maybe this is changing for the last few years of the tech VC bubble, maybe not. There's still a lot of money pouring into AI companies at this stage. None of these companies make a profit for a really, really long time. Millions of dollars are being poured into them, and most of them are making huge losses for any number of years, or still making losses, but they're just trying to grow really fast, capture market share, etcetera. And so that's probably not going to work, because putting in 10 or 20 years of millions of dollars and saying no profit, most people would say, that's not the risk that we want to take, versus what is something that can make a profit. Because the whole point is creating this profitable flywheel whereby you put, this is actually from Josh, one of the co-founders from Humanitix. He talked about, what is the philanthropic return? But what's interesting is, as far as we know, Paul and Hotchner started Newman's Own with $40,000 of their own money. So that $40,000 investment ultimately yielded $600 million to be given the way. It's a massive return. They could have given that $40,000 to a nonprofit, and that would have been an amazing, $40,000 grant to that nonprofit. But obviously investing it and returning $600 million to be given away. And still, every year, that continues way better. So it's how you kick start that flywheel.
Justine Reichman: As a world, as a community, we are now getting into how to make the world a better place. We've been talking about it for years, but I think now that there's so many problems that I'm starting to see a shift. And I'm curious if you're starting to see a shift and see more companies building their model around giving back.
Alex Amouyel: Yes. I want to acknowledge that there were already people there full time. If you think of Muhammad Yunus in Bangladesh with Grameen, if you think of Ela Bhatt in India with the Self Employed Women's Association, sir Fazle Abed with BRAC, were thinking about creating different models of sustainable businesses, sustainable nonprofits, these sort of hybrid organizations. If you look at SEWA, for example, it's owned by 2 million women, it's huge, and it's incredible. So they're much bigger as well. So I want to acknowledge that even 40 or 50 years ago, there were people who were looking at these different models. But again, you could maybe count them on your hand. They were not that spread out, and they were not that well known. I think we're still not as well. Every time I talk to people who do know, in the US, Newman's, they'll say, I'll grow up with the salad dressing in my refrigerator. Or, yes, I buy the mango salsa, whatever they say. But few of them actually know the story. Because we still exist in a sea of either business and corporations, and big companies, and either in the public markets or funded by different things, or it's non profits. And yeah, as soon as you're trying to do something different, it's still small. I am excited that we're starting this, that we are seeing some of these models come out. This new generation, including Humanitix. I also mentioned Thankyou, which started out of Australia. There's Ecosia in Germany.
So I am excited to see that there's some new ish 10, 15 year old companies coming up who've bootstrapped and had blood, sweat and tears, but have succeeded. And are starting to succeed, and are succeeding are poised to grow, hopefully, bigger than us. And I am excited that there's some people who have been quietly doing this, such as Cummings. Also Mozilla, the browser company, which is also owned by a nonprofit who've been actually doing this for a really long time. But we don't really know about them. And so I'm excited about really trying to shine a spotlight onto this, and figuring out what would make it easier, both for all of us to do our jobs better, but also to inspire yet another generation of people, either to start these companies, these companies/foundations. These different types of businesses or an existing profitable business that is owned by people who say, actually, yes, I still want to pay myself a good salary, and pay my employees a good salary. But actually, I don't need all the profits. Instead of selling it to somebody else, especially if I'm thinking about my retirement or things like that, I'm gonna convert it so that it can continue being this great business, but also I'm doing good in the world with it.
Justine Reichman: So somebody listening today could be like, okay, I want to start a business, and I want to do that. What are the three things that scare people right away, or things that they think are true, but are not?
"You do need to make a profit, that's unavoidable, and that's hard enough, especially if you're just starting out. You have to be realistic that it takes a few years before you make a profit to give back. " —Alex Amouyel
Alex Amouyel: Great question. I think you do need to make a profit like that. That's unavoidable, and that's hard enough. Especially if you're just starting out. You have to be realistic that maybe it takes a few years where you are investing before you make a profit to give back. Two, this is a currently running joke within a group of the champions. Is the marketing of it being different and it being 100% for purposes is not obvious? Indeed, people don't believe you, or it's hard to explain it. You could say Paul Newman with Newman's Own was one of the first social businesses, and so it inspired a lot of other people to use social good in their marketing. But without backing it up, what we would call greenwashing, right? And so the problem is, nowadays, a normal consumer is like, I'm buying a shoe, and it's gonna save the planet. I'm buying dishwasher tablets, and they're gonna save the planet. And even I don't know, like, you really have to read the fine print to go, oh, I don't know what you're giving, .1% away. They're just putting all these claims on it. We don't necessarily spend as much on marketing as some of these big companies, right? So I think that marketing is the thing that's truly going to differentiate you at the moment. And number three, I think we already touched upon it, but you can still pay your employees. And you still should pay your employees good salaries, and you can still raise money. It's gonna be harder, and it's gonna be from sources. Either it needs to be granted funding, or it needs to be debt, and obviously bootstrapped. But a lot of businesses actually in the US, these businesses are the ones actually creating jobs so stop thinking about equity, at least for now, until we've changed the financing system. And then maybe less than equity things. But there's lots of different options for debt, and hopefully also grants, and that's something that you can still access.
Justine Reichman: Yeah. I think those are great tips, and it really breaks it down for the folks listening and viewing today because I think that there's so many questions, there's so many misconceptions and things that people don't think about, and as basic as just paying employees like you're saying. So you got to run your business. You're not giving that up. You're not doing that. There's a way to do this where everyone can win. Everyone gets to make a salary. Everyone gets to send their kid to school, and make sure that the food is on the table. But at the end of the day, it just means that you don't need all those profits at the end. And after you pay everyone, and after you invest in your business to make it grow, you have those funds to be able to do so much good in the world. So which leads me to my question, what is the role of corporate responsibility moving into the future?
Alex Amouyel: Future? What I'd like to see in the world, if I had magic wand, is that all the stakeholders, individuals, corporations, governments, nonprofits, labor unions, bridge club, clubs of people, all the different stakeholders have a role to play in, and have an impact that can be positive or negative. They can have a role to play in waking the world a better place, or they can be extractive, oppressive and destructive. And I've worked on a long list of negatives. And I would like everybody to recognize that they are playing a role, and they should and could play a much bigger role that is doing good in the world. Because as you pointed out, there are a lot of challenges in this world. There's still too much poverty, inequality, and injustice. Again, the list goes on, and we all have a role to play. And corporations have an outsized impact in a lot of things they're doing, and thus they should have an outsized level as to quote Spider Man's uncle or whatever. With great power comes great responsibility. So I would like to see corporations accept that responsibility, and use that power for good.
Justine Reichman: When you were saying that, I'm thinking of the consumers, right? And where does the responsibility lie to them, and the education to the consumer so that the consumer can make a more informed choice? It seems like there's a couple places that really feed and enable people to make better choices.
Alex Amouyel: It's very difficult. Taking a step back, a consumer is an individual. It's you and me. We as individuals have a lot of ways that we can do good in the world, and contribute positively to society, or negatively. And that can be through the job we have. And indeed, even if we work for a big corporation, how we could influence that corporation in the decisions it makes around social and environmental impact, but it's also through the money we have, and that we choose either to give away, or to invest, or to purchase. You can also use your time, your volunteering. There are lots of other ways you can influence if you go to church, or to a mosque, or etcetera. You can choose to also do good in these sort of community settings. So we do have a lot of choices and power. I do want to recognize that as somebody who chooses to purchase things, and in my role as a consumer, it is extremely confusing, and we are bombarded with messages every day on our phone, at the grocery store, in adverts, etcetera, and that's what I don't like. This greenwashing. There's a lot of studies that show that people, and especially Gen Zs and millennials, this new generation cares about purpose and wants to buy products that do good in the world, and want to work for companies that do good in the world. But as a result, everyone is putting that message out there, and it's not always true, or it's certainly not true to a different degree. And YOU, as a consumer, don't have the time to read every single label of every single, I don't know, salad dressing bottle, and go on to people's websites and download their 990s if you're a non profit 990s and go, oh, wow, they're not giving that much money away. So it's really tough. I think we have to give grace to the consumer, but us, as people, that this is really difficult, and you have to do the best you can with the information that you have, and the power that you have with the amount of dollars you have to invest, give or spend.
Justine Reichman: Yeah. I think it's confusing. I think that it can lead to feeling bad about yourself because somebody's ideals may not align with yours, and you're doing what you think is right. And then somebody else is like, but why aren't you doing this? Don't you want to save the planet too? No, I mean, I don't want to save the planet. Of course, you do. But we all have different experiences that lead us to the choices that we make, and certain things may resonate for.
Alex Amouyel: I think it's not just money or purchases. If you can use your influence, time at your company, at a nonprofit, or volunteer at a faith based institution you are affiliated with, you might be able to have more impact than only, oh, did I buy the right type of detergent? I think all of these matter in aggregate. And obviously. corporations will follow what consumers move towards, and what employees move towards. And obviously, what the government tells them they can and can't do. Again, going back with great power, comes great responsibility. As an individual, you have a certain amount of power, and some of that is money. And for some people who have a lot of it, that's a lot of power. But some of it is also influence, time, volunteering, lots of other things. And so I think you just, I talk about this in my book, which is called--
Justine Reichman: You're leading me right there. And I was gonna say, is the answer really me?
Alex Amouyel: Well, I say one of the chapters is about making an audit of the skills, power and experiences, and the networks you're part of to understand where you can make those choices, and where you can help influence. Indeed, what do you purchase at the grocery store? Or where you volunteer?
“It's important to see who you are, where you can lean in, where your comfort level is, and what assets you have and realize that we make a much greater effort and leap forward.” —Justine Reichman
Justine Reichman: And I think they're all important. And some people think that there's value. I often feel like, well, they made a larger donation, and I just gave 10 hours. But if 10 hours is what you can give, they need that too. It's no less valuable or more valuable, because they still need the people. I used to always say, you need people that want to be teachers. You need people that want to invent things. You need people that want to be at the cash register. Everybody needs all these different types of people. And I think it's important to see who you are, where you can lean in, where your comfort level is, and what assets you have. Whether it's time, money, skill, influence, etcetera, and realize that without all of them, nobody has all of them. We make a much greater effort and leap forward.
Alex Amouyel: Yes, absolutely. And in fact, the small donations in the US make up more than sort of the larger. When we think of philanthropy, we think of the billionaires and the people with names on the museums and all of that. But actually, the small donations in aggregate, people are more generous. And they're also more generous in the percentage of their income.
Justine Reichman: And if we could break down and we all start with 100% for Purpose club, because then we're going to finish with, how I am going to be the change?
Alex Amouyel: The 100% for Purpose club, you can go on the website. I'm sure you'll send the link, but it's 100forpurpose.org, and that's for companies that are interested in joining and being part of this journey. Either you're already a company that gives 100% of its profits away, or you're interested and you're curious about finding more about how you could do it too, either start or convert, just sign up for the newsletter, and then we'll be in touch. At the moment, we're hosting sort of quarterly calls, but we're also building more content out and more ideas. And again, we're really trying to listen and hear, what are the challenges? What would be helpful? How do we really kick start and accelerate this movement? That's the first thing. And then on the book called, The Answer Is You: A Guidebook to Creating a Life Full of Impact, in there, I interviewed 21 change makers from all around the world who are doing good different good things, climate tech, health tech, people working with unhoused neighbors in San Francisco, and I was asking them, why and how you got started? What's your version of purpose? How are you using your time and money? And through those sorts of stories, I'm sharing a framework so that everybody can think, can audit their skills, interest and power. Can think about how they can start using 10% of their time and money to do good in the world, how they can find their purpose, and define their mission, if you will. It's both these incredible stories, but also a guidebook for people to think about how they can construct their life with purpose.
Justine Reichman: Amazing. I think that that's inspirational and aspirational, and it makes it tangible for people to be able to break it down for themselves, and think about and look inwards to make those choices, and make it thoughtfully. Because I think everything, as you said before, is a choice. And we make those choices, whether we're choosing how we want to live our lives, how we want to spend our dollars, what we want to do every day. And I really do think it's encouraging to see that this is a much bigger conversation today than it was 10 years ago, and 20 years ago. And I hope that that equals just as great a change as we continue to go forward.
Alex Amouyel: Thank you so much for having me.
Justine Reichman: Oh, it was my pleasure. We'd love to hear maybe next year, or when YOU and as the 100% for Purpose program gets going. So it's a success story. Some of the things that you overcame, or people overcame, or didn't believe they could do as I joined, I'm excited to learn more from the inside too. So for those that are tuning in today, Newman's Own Foundation, what is the best way to learn more about The 100% club?
Alex Amouyel: Oh, yes, absolutely. You can go to our website, newmansown.org, or 100forpurpose.org.
Justine Reichman: So again, thank you all for tuning in today. This is always inspirational for me. Because as I said earlier, it's important for me to make money, as it is to do good in the world. So I look forward to joining the club as well. And again, if you guys are tuning in today, and you're tuning into the video cast, you can hear our podcast wherever you listen to podcasts at Essential Ingredients Podcast. And if you're not, you can watch us on YouTube at Essential Ingredients. And don't forget to follow along to see snippets from each of the episodes, and some other content that maybe we haven't shared here. So you're not going to want to miss that on Instagram at essential.ingredients. I look forward to seeing you guys all soon.
