Brand Partnerships
Reach the people actually changing what they buy.
NextGen Purpose is a decade-long conversation about conscious living — across podcast, newsletter, and a private community of founders, makers, and mission-driven buyers. Our audience doesn't scroll past. They act.
330
Episodes Published
11
Seasons of Content
10K+
Newsletter Subscribers
50+
Countries Reached
200+
Brand Partners to Date
25 yrs
Industry Experience
Highest-Reach Format
Flagship Partnership
Podcast Sponsorship
Pre-roll or mid-roll placement inside Essential Ingredients — 330 episodes, 1.5M+ downloads, 50+ countries. Justine reads every sponsor personally. The audience already trusts her. That trust transfers.
- 30-sec pre-roll or 60-sec mid-roll read by Justine
- Episode show-notes link + website mention
- Social amplification on publish day
- Volume packages available (4, 8, or 12 episodes)
Why it works
40%+ avg completion rate
Listeners finish episodes — your message lands, not scrolls past
70%+ listen-through rate
Above industry average retention across all 330 episodes
Host-read only
No programmatic audio — Justine reads your ad in her own voice
Other Partnership Formats
Newsletter Sponsorship
Dedicated placement inside the Essential Ingredients Letter (10K+ subscribers)
- Sponsored section with brand copy + image
- Direct link to your site or landing page
- Editorial framing from Justine's voice
- Recurring placement discount available
Ideal for
Brands wanting to reach a highly engaged weekly reader — not a social scroller
Content Partnership
Deep integration: featured episode, co-created content, or editorial series
- Dedicated episode or branded segment featuring your story
- Co-produced written piece for the NGP Journal
- Inclusion in the Good Stuff Guide as a featured pick
- Cross-promotion to Conscious Collective and Primes members
Ideal for
Mission-driven brands that want to tell a full story, not just run an ad
Community Integration
Direct access to The Conscious Collective and The Primes membership audiences
- Brand spotlight inside a private community gathering
- Product placement or experience for members
- Co-hosted event or workshop opportunity
- Featured in member communications
Ideal for
Premium brands seeking qualified, values-aligned buyers — not mass reach
Good Stuff Guide Feature
Curated placement inside Justine's shoppable product guide
- Full product card with image, benefit copy, and direct link
- Justine's editorial endorsement and framing
- Seasonal collection feature opportunity
- Ongoing placement while partnership is active
Ideal for
Consumer product brands with clean credentials and a compelling story
Not sure what fits?
Let's figure it out together.
Every strong partnership starts with a 15-minute conversation. Tell us what you're building and we'll find the right entry point.
Book a 15-Min Call →Enterprise · Corporate Benefit
Bring MORE to your organization.
MORE is NextGen Purpose's employer-sponsored membership for high-performing leaders navigating midlife — science-backed support, peer community, and curated experiences. Give your best people the tools to keep performing at their best.
Learn About MORE →Who You're Reaching
An audience that already buys consciously.
NGP's listeners, readers, and members are active consumers — not passive scrollers. They research before they buy, care deeply about sourcing and values alignment, and trust recommendations that come with editorial credibility.
Primary demographic
Women 35–60, college-educated, household income $75K+
Core interests
Food systems, clean beauty, wellness, sustainable living, conscious business
Key behaviors
Podcast listeners, newsletter readers, event attendees, community members
Geography
US-primary (85%), with 50+ countries represented in the listener base
Engagement
Average episode listen-through rate above 70%; newsletter open rate 40%+
Where Your Brand Appears
Essential Ingredients Podcast
Global listener base · 50+ countries330 episodes, 11 seasons — Apple Podcasts, Spotify, and 8 additional platforms. New episode every Tuesday.
The Essential Ingredients Letter
Growing subscriber base · 40%+ open rateWeekly Substack newsletter from Justine — long-form essays on conscious living, food, wellness, and purpose.
The Good Stuff Guide
Evergreen placement · affiliate-linkedJustine's curated shoppable guide featuring values-aligned products from each of the four conscious living categories.
The Conscious Collective
Qualified buyers · senior decision-makersPrivate membership of 10–12 food and sustainability leaders. High-trust, invite-only access.
The Primes Membership
Engaged subscribers · premium segmentCurated membership for women in midlife — meaningful gatherings, trusted peers, private community.
Media Kit
Everything your team needs to say yes.
Full audience demographics, episode reach, newsletter stats, partnership formats, and rate overview — all in one place.
- 1.5M+ downloads · 50+ countries · 330 episodes
- Audience demographics & listener psychographics
- Four partnership formats with deliverables
- What makes a good fit — our values filter
- Download as PDF (free with Substack subscribe)
Subscribe to download as PDF · No email form required
Start a Partnership
Tell us about your brand.
The more context you give us, the faster we can tell you whether it's a fit — and what the right entry point looks like for your goals and budget.
Prefer to Talk First?
15 minutes is enough to know if it's a fit.
No decks required. Just a conversation about your brand, your goals, and whether our audience is the right one for you. Justine or a team member will be on the call.